Vision
At SABIC, our vision is to be the preferred world leader in chemicals.
Our mission is to responsibly provide quality products and services through innovation, learning, and operational excellence, while sustaining maximum value for our stakeholders.
Ambition
In line with this global vision and mission, our ambition at SABIC Europe is to be the strongest petrochemical company in Europe by 2010, based on backward integration in olefins, cost leadership, and growth.
We are well on our way to achieving this ambition, thanks to our Safety, Health and Environmental performance, our cost position, our growing market shares, and our high customer satisfaction ratings.
Strategy
We plan to achieve our ambition through a strategy that is based on three pillars:
- Backward integration in olefins: being self-supplying and, as such, independent from third parties for ethylene and propylene.
- Cost leadership: producing and selling at the lowest possible cost.
- Growth: increasing our market shares.
Key Success Factors
Our ultimate success depends on several factors, including our:
- License to Operate - Because we take our responsibility to the wider community seriously, we continuously strive to improve our safety record and minimize our environmental impact. We aim to manage risks - and identify and seize opportunities - via solid corporate governance principles. Our reliable financial governance permits us to resist marketplace cyclicality while allowing us to satisfy stakeholder obligations.
- Operational Excellence - At SABIC, we're known for being on the customer's side. We pride ourselves on our ability to listen to, and work with, our customers. It's part of what we mean by "Sharing Our Futures" - working together to deliver the highest possible value for money. To help keep customer costs down, we're constantly improving our business and manufacturing performance.
- Strategy Implementation - We aspire to be a market leader in Europe by 2010, and so far we're ahead of schedule. Our strategy beyond 2010 foresees continued growth in Central and Eastern Europe (CEE) and an even wider offering of products for customers to choose from. To help us stay ahead of the competition, we're making significant investments in information technology and research and development.
- SABIC® People - As our company expands in Europe in the coming years, we are busy recruiting real professionals to help turn our vision of success into reality. We're looking for people who can rise to the challenge, join our existing culture of excellence, and help to get us where we're going.
